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Flipkart bets big on its commerce advertising platform for retail and non-retail brands

MUMBAI: Flipkart, which claims to be India’s largest e-commerce firm, today went live with its Brand Story Ads on the mobile app with over 50 leading brands on board.  Brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up on the platform to launch...

iWorld eNews
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Sony makes a comedy comeback with Kapil Sharma

MUMBAI: A flurry of reports gave birth to waves of mystery, and sailing through rough seas was Kapil Sharma and his comedy enterprise. The water has now calmed as Sony Pictures Networks today (1 March 2016) announced the revival of comedy on its premier General Entertainment Channel (GEC) Sony....

Television TV Channels GECs
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How to get your story on screen?

MUMBAI: The key to survival in the cut-throat world of television programming is creativity and conviction. At a time when writers and good ones at that, are available nineteen to a dozen, television channels are picky-choosy about the scripts and scriptwriting talent that they hire. In such a...

Television TV Channels GECs
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I&B steps up content regulation with directive on horrow show timings

Rapped by the government, the Indian Broadcasting Foundation (IBF), an apex body of broadcasters operating in India, has formed a panel which will look into the slotting of horror shows on private satellite channels so that such shows are not easily accessible to children.

Television TV Channels News Broadcasting
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Maxus Digital South names Suraj Nambiar as general manager

MUMBAI: Maxus has strengthened its top management by appointing Suraj Nambiar as general manager of Maxus Digital South. Nambiar will play the dual role of leading the digital business for south and improving the product for all our non-paid digital media services. He will report in to Maxus...

MAM Media and Advertising People

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