Shrenik Gandhi

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Ad volume for cricket up by 16% in last 2 years

Sports viewership has undergone a transformation, with the burgeoning interest in sports other than cricket. While the gentleman’s game still commands most eyeballs (69 per cent), other sports contributed around 31 per cent of the overall viewership in 2017. Of this, Star India’s Pro Kabaddi League...

Television TV Channels Sports
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Red Chillies Entertainment awards digital mandate to White Rivers Media

Renowned film production house Red Chillies Entertainment (RCE) has extended its existing partnership with White Rivers Media, and has awarded its digital mandate to the agency for 2019 as well.

MAM Media and Advertising Account
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BrandVid 2018 sees industry stalwarts discussing video marketing in depth

Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working overtime to understand the nuances of video storytelling, platforms ‐ social or web destinations and distribution in order to build stronger...

MAM Marketing Brands
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White Rivers Media Ranked 25th, in Fastest Growing Tech, Media & Communications Companies on the Deloitte Technology Fast 50 India 2018

White Rivers Media today announced that it ranked Number 25 on the Deloitte Technology Fast 50 India 2018, a ranking of the 50 fastest growing technology companies in India.

MAM Media and Advertising Media Agencies
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Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

MAM Media and Advertising AD Agencies

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