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News of the Week (18 July - 25 July)

Our top stories for this week include - Set Max's marketing gimmicks for the world premiere of Aashiqui 2, NDTV turns millionaire on Twitter and Discovery Kids' Rahul Johri shares his thoughts on the kids' space.

Max leads Hindi movie channels; Zee Cinema speeds up

It has been a busy six months for Hindi movie channels. While Max has tried to latch on to its gains from the ICC World Cup with big ticket film purchases, Zee Cinema and Star Gold have tailored their strategies to fit in with the market reality and focused on smart purchases.

Television TV Channels Movie Channels
'Lage Raho Mithunda' on Set Max from 15 to 26 Jan

MUMBAI: Set Max is all set to roll out a two week special film festival 'Lage Raho Mithunda' dedicated to king of disco dancing Mithun Chakraborty from 15 to 31 January every Monday to Friday at 5 pm.

Television TV Channels Music and Youth
Star Gold rides high on 'Viruddh' triple premiere

MUMBAI: The triple premiere strategy has worked for Star. Quoting Tam data, Star Gold has claimed that, the Viruddh premiere on 4 December helped it to achieve a channel share of 25.41 per cent against Zee Cinema's 11.38 per cent and Set Max's 3.8 per cent (SEC ABC CS4+)

Television TV Channels GECs
Pakistan's cable TV operators end strike

 MUMBAI: Cable operators have agreed to abide by the rules and regulations of the Pakistan Electronic Media Regulatory Authority (Pemra) regarding re-broadcasting of channels without 'lending rights'. A spokesman for Pemra said the authority had returned the equipment of the cable operators...

Television TV Channels GECs

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