Saurabh Varma

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Publicis Comm merges experiential & brand activation arms

MUMBAI: Publicis Communications has announced the merger of its in-house technology-enabled experiential arm, Solutions, with its brand activation and experiential shopper agency, Arc Worldwide, effective immediately. The development fits perfectly with Arc Worldwide’s strategic expansion plans to...

MAM Marketing MAM
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Prashanth Challapalli joins Leo Burnett

Leo Burnett announced Prashanth Challapalli as the chief integration officer for South Asia.

MAM Media and Advertising People
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Bajaj V and Paper Boat set trends in content marketing

MUMBAI: In the current state of disruption in the media and entertainment industry, two things have come forth as absolute truths -- firstly, the need for brands to adapt and explore non-traditional marketing; and secondly the power of pure undiluted content.

MAM Marketing MAM

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