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  • Intel launches next wave of Ultrabook with new 3rd Generation Core Processors

    Submitted by ITV Production on Jun 11

    MUMBAI: Intel today displayed its newest wave of ultra sleek Ultrabook systems powered by 3rd Generation Intel Core processors and made with the world?s most advanced 22nm 3-D tri-gate transistors.

    With a price range beginning from Rs 50,000, these new Ultrabook devices are responsive and more secure to better protect personal information. The new chips also offer increased media and graphics performance, long battery life and more choice in stylish designs.

    A special feature is the enhanced security Intel Anti-Theft technology that lets people automatically disable the system if it is lost or stolen. Available in 11 languages and in major markets worldwide, people can activate free, limited-time Intel AT service subscriptions from Absolute Software, McAfee, Norton and Intel on an Ultrabook right out of the box. In India this service is currently being offered by Croma.

    Just about a month ago, Intel had introduced the quad-core 3rd Generation Intel Core processor family, delivering dramatic visual and performance computing gains for gamers, media enthusiasts and mainstream users alike.
    "Similar to the introduction of Intel Centrino nearly a decade ago, this is a time of revolutionary change in personal computing," said Debjani Ghosh, Managing Director, Sales & Marketing Group, Intel South Asia. "The innovation will continue in the coming years as Intel and the industry aim to raise the bar for personal computing experiences, evolving to more natural and intuitive interactions. Personal computing as we know it today will suddenly seem old fashioned."

    She added: "Intel Insider technology, when combined with Intel Wireless Display (WiDi), will allow streaming of premium HD movies from a 3rd Gen Intel Core processor based PC or Ultrabook to an HD television, without cables, thereby delivering the ultimate movie-viewing experience to consumers, with stunning image clarity."

    With a battery life of five to eight hours, Ultrabook devices will wake in a flash, meaning the system will transition from deep sleep (S4 mode) to its active state in less than seven seconds. Additionally, all Ultrabook devices are now required to be "responsive while active" which means that they will load and run users? favourite apps quickly1.

    Connecting at blazing speeds is also now possible with the addition of USB 3.0, Thunderbolt technology or both. Thunderbolt technology is a high-speed connection that allows incredibly fast transfers. For example, a full-length HD movie can be transferred to an Ultrabook in less than 30 seconds.

    Additionally, all 3rd Generation Intel Core processor-based Ultrabook devices have Intel Identity Protection technology built in to help keep users? identities safe. With this technology, a payments processor, a bank, an online merchant, a social media site or a gaming site can establish a trusted relationship with the Ultrabook user and reduce the chance that imposters are using their identities on enabled websites and social networks.

    Because of Intel?s innovative 22nm tri-gate transistor manufacturing technology the 3rd GIntel Core processors now deliver 22% faster performance on multi-threaded applications compared to 2nd Generation Intel Core processors. For example, experiences when using photo editing software or many games will significantly improve based on the new processors. The new Ultrabooks have up to twice the video processing and 3-D graphics performance of the prior generation, cutting a user?s video processing time in half and making for a smoother, richer visual experience.

    All Ultrabooks with 3rd Generation Core processors will have built-in visuals with features like Intel Quick Sync Video, Intel Clear Video HD, Intel HD Graphics, Intel InTru 3D, Intel Wireless Display and Intel Insider.

    Neeraj Roy, Managing Director and CEO, Hungama Digital Media Entertainment Pvt. Ltd., who was present at the event, said "India?s new age movie-goer has evolved and with the advancement of technology he wants the flexibility to watch his favorite content on his preferred mode of viewing at any time. At Hungama we now offer consumers premium quality HD content in a secure and hassle-free manner onto their 3rd Gen Intel Core based Ultrabooks. Through a service like this we can also convince movie companies and studios to put out their most precious belonging, their films, on a public platform like the internet because of the security and experience it offers."

    "The Ultrabook is a highly desirable lifestyle accessory for everyone and achieves a unique combination of artistic craftsmanship and advanced technology. Satya Paul is synonymous with evocative designs, signature prints and timeless style and every carefully crafted piece is a testament of the brand?s creative expertise. When we saw the Ultrabook for the first time, it struck us as being a lifestyle accessory achieving a unique combination of artistic craftsmanship and advanced technology much like our designs. This inspired us to design a line of exclusive accessories for the Ultrabook," said Rajiv Grover, Chief Operating Officer of Genesis Colors Pvt. Ltd., the holding company for brands like Satya Paul, Satya Paul Menswear & Accessories, Tie Rack London and Bwitch.

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