Mumbai: Balaji Telefilms has appointed Global Advertisers to promote its upcoming movie ?Kya Super Kool Hain Hum? in the outdoor space. Releasing on 27 July, the film is a sequel to the 2005 movie ?Kyaa Kool Hai Hum?.

Directed by Sachin Yardi, the movie is produced by Ekta Kapoor.

The outdoor campaign of the movie is being supported by TV, radio, print and digital campaigns.

Large posters of the movie starring Tusshar Kapoor and Ritesh Deshmukh in psychedelic colours are slated to appear across the city on Global?s hoardings.

The promotional campaign for the movie conceptualised by Global includes a PR campaign, direct mailers and SMSs. Global?s official social-networking accounts such as Facebook, Twitter and Blogs are also engaged for the promotion of the film online. As part of the arrangement, the film will also incorporate in-film promotion for Global Advertisers.

Global Advertisers managing director Sanjeev Gupta said, "We would like to thank Ekta Kapoor for believing in us. We have introduced monsoon packages to suit all budgets this year. We are experiencing record high demand for our outdoor inventories, a large percentage of which is being fueled by film promotions like the one we have charted out for Kya Super Kool Hain Hum. Our research, media planning and after sales teams are doing a phenomenal job of helping our clients achieve the desired impact."

Global Advertisers had also promoted Balaji?s Dirty Picture.