Rohit Kapoor

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Alpenliebe bring family closer in new campaign

Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’.

MAM Media and Advertising Ad Campaigns
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Center Fruit launches campaign with new tagline

Perfetti Van Melle India’s leading gum brand, Center Fruit, has launched a new campaign that asks consumers to make their mood Ting Tong.

MAM Media and Advertising Ad Campaigns
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Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
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Kids' candy segment: Communication sees a shift

MUMBAI: The lure of candies and chocolates for kids has been a trait that confectionery makers never failed at. With the 1990s bringing jellies and fruit chews to Indian kids, technology has enabled for the acceptance of a wider range of sweetmeats today and would even coax their parents to spend a...

MAM Marketing MAM
Perfetti Van Melle brings back Center Shock

MUMBAI: Perfetti Van Melle India has announced the launch of Center Shock in the Indian market; a sour flavoured gum in line with the growing sour flavours trend worldwide. Center Shock was launched in 2002, and created an excitement in the gums category with a sour flour and ‘shocking’...

MAM Marketing Brands

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