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Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
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India ad spend to grow by 12.5% in 2018: DAN report

The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis Network's latest ad spend report.

MAM Marketing MAM
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Parliamentary panel raps MIB on knuckles for DAS implementation

MUMBAI: The Parliament’s Standing Committee on Information Technology and Communications (SCIT) has sent out a stern message to the stakeholders of India’s broadcast and cable industry, including the Ministry of Information and Broadcasting (MIB): get your acts together.

Regulators I&B Ministry
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Year-end travel more affordable in 2017: Oyo

MUMBAI: Oyo hotels has launched its analysis report which reveals that tariffs in its hotels across top leisure destinations in India are six per cent lower this December than last year. This is in line with the company’s mission of making quality living spaces more affordable for travellers. While...

MAM Marketing Brands
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Media and marketing professionals most vacation deprived: Expedia Report 2017

Majority of media and marketing professionals are sleep-starved, according to Expedia’s new edition of Vacation Deprivation Report 2017, stating that they cannot afford to take a holiday.

MAM Media and Advertising People

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