• Big Magic & Big FM to launch comedy show

    MUMBAI: After launching an integrated satirical comedy show called Fakebook with TV actress Kavita Kaushik, Reliance

  • Big Productions to produce Khullja Sim Sim for Big Magic

    Submitted by ITV Production on Jul 18

    MUMBAI: BIG MAGIC, India?s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, announces the appointment of BIG Productions as the production house for its upcoming unique game show Khullja Sim Sim. This sees the coming together of two verticals from within Reliance Broadcast Network to offer audiences with an exceptionally enjoyable television experience. The fun-filled game show, a no brainteaser but based on the intuition, luck and skill of the participants, is all set to make its debut for the region with BIG Productions? expertise and on the region?s No. 1 television Chanel BIG MAGIC.

    Khulja Sim Sim, which is the Indian adaptation of the show Let?s Make a Deal, has a unique format which tugs at the inherent desire of audiences to trade and win. The format of the show, its flow, the elements that engage with audiences, the elements that prompt them to trade further, the excitement around the show and more is all being systematically put together by BIG Productions. Backed with a deep understanding of the mindset of the people, their entertainment consumption patterns and the most appropriate format that promises to appeal to the people of the heartland, BIG Productions is all set to unveil the show in its fresh avatar shortly.

    BIG Productions, Reliance Broadcast?s television content production division, catering to the diverse entertainment needs of the entire Indian Television landscape, spanning fiction to non-fiction to reality and with presence in both regional and national markets is all set to ensure the show meets local responsiveness when it comes to this tent-pole show of BIG MAGIC.

    With Aman Verma as the host and holding the mantle of the original host of the show in India, BIG Productions is all set to make it bigger and tailor it to make it relevant for the audiences from the Hindi heartland. With both BIG MAGIC and BIG Productions coming from the Reliance Broadcast stable, there could be no more appropriate a partner that they could seek for this key show. BIG MAGIC has acquired exclusively rights for the format from Fremantle, for the Hindi Heartland.

    Backed by world class production resources, BIG Productions has created over 900 hours of television programming in a short span of time. BIG Productions has produced shows for National TV like ?Sa Re Ga Ma Lil Champs? for Zee TV, ?Badmash Company? for Colors, ?Comedy Ka Maha Muqabala? for Star Plus and many more. BIG Productions has produced shows for Regional channels like Star Pravah, ETV Gujarati, ETV Marathi, Maa TV and more. With a presence in eight different languages, BIG Production is constantly tapping new markets, and has set up special regional cells in different parts of the country to focus on locally relevant content.

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  • Big magic reaches highest cumulative audiences at 1.14 cr in the heartland

    Submitted by ITV Production on Mar 30

    Mumbai: BIG MAGIC, India?s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports, is now the most watched TV channel with 1.14 Cr of cumulative audiences (4 week average) in the Hindi Heartland thus fortifying its position as the No. 1 Channel in the region. Latest TAM results Week 12?12 demonstrates a tremendous increase in reach. The quick growth of the Channel can be attributed to its locally produced shows BIG Bal Kalakar, Hasya Panchayat and newly launched shows Hum Hai Bajrangi and Police Files. The channel continues to stay ahead of long established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc.

    BIG MAGIC?s locally relevant devotional children singing talent hunt show, BIG Bal Kalakar built around the thought of Sangeet Main Sanskaar, has demonstrated phenomenal growth with 45L viewers, striking a chord with audiences. Hasya Panchayat introduced in February, and woven around a range of enjoyable poems on modern-day issues such as inflation, corruption and unemployment has also been received excellently by audiences, registering 45.3L audiences in the same period. Besides this newly launched shows Hum Hai Bajrangi a perfect blend of mythology and comedy, and Police Files based on real crime shows from the region have picked up well with 22L audiences in just 2 weeks. These new initiatives backed by a slew of excellent hand-picked programming ranging from a local devotional show Seher, sitcom like Bulbulay which connect well with the audiences in the region has further strengthen the overall viewership.

    Additionally, when clubbed with the region?s No. 1 FM station ? 92.7 BIG FM, which boasts of presence across 11 stations in the region, offers unparalleled and an integrated media offering to advertisers.

    The Channel?s well tailored programming when coupled with the extensive marketing initiative offers the most effective platform for both national and local brands.

    BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.

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