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Shah Rukh Khan’s KKR most valued IPL brand at $86 million: American Appraisal

American Appraisal releases concise report called “On a sticky wicket” on the brand values in IPL.

Television TV Channels Sports
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Royal Challengers Bangalore ropes in Tata Motors as principal sponsor in IPL

Tata Motors and RCB to launch campaigns to promote this association and roll-out joint initiatives across mediums.

MAM Media and Advertising Sponsorship
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Q3-2015: United Spirits marketing spends up 15.8 per cent

During the nine month period ended 31 December, 2014, the company spent Rs 647.98 crore (10.1 per cent of TIO) towards ASP.

MAM Marketing Brands
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IPL teams keep their ‘core’ intact

A total of 123 cricketers have been retained while five Indian cricketers were traded.

Television TV Channels Sports
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Huawei and RCB celebrate the team’s home coming

RCB played its first home match at the Bangalore home ground, M. Chinnaswamy Stadium on 4 May with another four matches scheduled to be played on its home ground.

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