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    Submitted by ITV Production on Mar 03

    NEW DELHI: Third edition of the prestigious BCS Ratna awards concluded on 26 Feb 2012. The awards function was held at Mapple Emerald Gurgaon ? Jaipur highway from 7 pm onwards. Shri. Rajiv Shukla and Shri Muktar Abbas Naqvi graced the occasion with their presence and presented awards to the nominated persons. Heart throbbing and scintillating performances were show cased by artists from Paris and India. Entire Cable fraternity, Broadcasters, Hardware and services solution providers, Government representatives, witnessed the function with great enjoyment and enthusiasm.

    All India Aavishkar Dish Antenna Sangh which is a largest association of cable TV operators in India has instituted these awards for honoring outstanding performers from cable and television industry. According to its founder president Dr. A.K. Rastogi previously cable TV operators were ignored by the society in general and Broadcasters in particular. BCS Ratna Awards has created a platform to build up networking and fellowship among all stake holders of the TV Broadcasting industr in India.

    Earlier SATCAB symposium was held from 10 am till 5 pm. Symposium threw light on the current industry scenario and the future trends of the industry in general. CEO of Star India delivered the inaugural speech and valedictory speech was delivered by Ms. Supriya Sahu Joint Secretary Ministry of Information and Broadcasting Government of India. Mrs. Sahu told that Digitalization has become a law now and every cable operator and MSO has to see that it is implemented in letter and spirit. Mr. Udhay Shankar assured the cable fraternity that Star and other broadcasters will provide best possible support to cable fraternity. Panelists discussed topics like Reforming and repurposing Electronic News. The discussion was moderated by Shri Satish Jacob and other panel members were Shri Ajit Anjum Managing Editor News 24 , Shri Satish. K.Singh Editor Zee News, Shri Ashutosh Editor in chief IBN 7 and Mr. Sudhir Chaudhary CEO Live India. They stressed they need to maintain quality in news content and not to treat news as an entertainment.

    The other topics were Towards a Digital India by June 2012. Panelists discussed challenges and constraints in implementing digitalization. Supply of Set top Boxes, Investments on digital technology by cable operators, consumer challenges were discussed during this discussion. Another panel discussed convergence and VAS. The last topic of the symposium was focused on Cable TV future trends. Panelists discussed about revenue sources for cable operators post digitalization era. Various future trends of the industry were discussed during the discussion.

    Cable TV industry was represented by its state associations from Tamil Nadu, Kerala, Karnataka, Andhra Pradesh , Assam , West Bengal , Bihar, Gujarat, Maharashtra , Madhya Pradesh , Chhattisgarh , Orissa, Rajasthan, Haryana , Himachal Pradesh , Punjab, J&K, Delhi ? NCR etc. Positive things happened during the symposium. Lot of interaction held between panel members and the audience.

    These events were organized by Avishkar Group. Aavishkar group is into publishing of Magazine and tabloid on TV Broadcasting Industry.

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