Mumbai: From the house of Shakti Samanta, the director and producer of Rajesh Khanna?s first three hits ?Aradhana?, ?Kati Patang? and ?Amar Prem?, rolls out his company Shakti Film?s latest film ?Yeh Jo Mohabbat Hai?. The movie, which releases on August 3 worldwide, also happens to be the acting debut of Samanta?s grandson Aditya who plays the lead.

The film is a dramatic love story that Aditya hopes will open up Bollywood?s golden gates for him like his grandfather?s ?Aradhana? did for the first Bollywood superstar Rajesh Khannna. The film?s star cast includes Rati Agnihotri, Mohnish Bahl, Nazia Hussain, Karishma and Farida Jalal. The trailer of the movie has already hit small screens (TV), online and print.

For the film?s outdoor promotion, Global Advertisers has designed a promotional campaign in and around Mumbai that includes some of its best hoardings. Global, the leader in outdoor film promotion and publicity, owns the most prestigious hoarding sites in Mumbai. Global?s media strategies include hoardings, transit media like bus, railway and airports, and value added services online that include promotions through facebook, twitter and blogs. In addition, Global also dispatches SMSes and direct mailers to its 10 Lakh HNI clients updating them of the latest updates.

Speaking on Global?s role in the promotions, Sanjeev Gupta, MD, Global Advertisers, said ?We still remember the classic movies directed by Shakti ji. His incredible work propelled Rajesh Khanna to stardom and made him the star he eventually became. We are delighted to be associated with the cast and crew of ?Yeh Jo Mohabbat Hai?. We wish them the very best and hope that the movie is a terrific success at the box-office.?

MUMBAI: 9X Jalwa, India?s first music channel completely dedicated to Timeless Bollywood Hits, is airing 8 hours of content every day, dedicated to India?s First Super Star ? Rajesh Khanna. Starting Thursday, 19th July 2012, 9X Jalwa will showcase the super-hit songs of Rajesh Khanna. The Channel has also created special programming that will run in the form of vignettes all through the day.

Speaking on this initiative Amar Tidke, Sr. VP & Content Head, 9X Media Group said ?9X Jalwa will pay a tribute to Rajesh Khanna from Thursday, 19th July till Sunday 22nd July. The 3-day special on 9X Jalwa is our tribute to this unchallenged monarch of Indian cinema who introduced us to the term ?Superstar?.

MUMBAI: Kaka, as he was fondly known, captured the hearts of thousands of fans throughout his lifetime and will forever be remembered a Bollywood?s original superstar! zoOm celebrates the actors life with a special programme line-up that reminisces his life, his films and much more.

Tune in to ?The zoOm Review Show? to watch Omar Qureshi recommending the top five must watch movies of Rajesh Khanna. So will it be Anand, Aradhana, Kati Patang, Amar Prem or Mere Jeevan Saathi? find out if you?re favourite picks match up to his! This special segment titled ?OQ?s Picks? will be telecast on Friday, 20th July, 2012 at 7.30 pm. Besides picking five of the actors? exceptional movies, Omar will also pay tribute to the legendary superstar with some unconventional details on his life.

Another special half hour show ?Rajesh Khanna ? Superstar!? will trace the veteran?s journey in Bollywood right from his formative days in the 60?s to his heady superstardom in the 70?s. Rajesh Khanna delivered 15 consecutive hits in a span of two years ? a record which still remains unbroken in the Indian film industry! Tune in to watch this interesting episode on Monday, 23rd July, 2012 at 7.30 pm.

Besides, throughout the week short interesting vignettes on ?Rajesh Khanna ? The Phenomenon? will be telecast on zoOm?s Bolly Dose: Celebrating 100 years of Bollywood. Catch all these tributes to Rajesh Khanna, only on zoOm ? India?s No. 1 Bollywood Channel.