• Not just couch potatoes

    While watching television is the main source of entertainment for millions of Indians, the sheer number of channels a

  • Not just couch potatoes

    While watching television is the main source of entertainment for millions of Indians, the sheer number of channels a

  • iCouch redefines television watching

    Submitted by ITV Production on May 14

    MUMBAI: iCouch, the android mobile application by iDubba launched with Zee Caf? program Grey‘s Anatomy created an amazing engagement experience for the audience watching the program. Over 5000 Grey‘s Anatomy fans joined iCouch in just two days of the launch of the application. While 1500+ people actually participated in the chat room, over 6000 quality chats and conversations were generated in just 1.5 hours.

    Whereas the selected chats went live on TV during the show on Zee Caf?, the people watching the program were also incentivized by playing the engaging contests. iCouch, the chat forum with no bar enables you to engage and chat with thousands of other fans watching the show. Give direct feedback to the TV channel and create your own chat rooms for the live TV shows.

    Says Rabi Gupta, Co Founder - iDubba, "Second screen is the future. If the initial response on iCouch is anything to go by, it will redefine how interactive television entertainment can be. We are optimist of iCouch becoming the latent tool to success of television entertainment industry."

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