MAM
R K Swamy BBDO executes 360 campaign for LIC
MUMBAI: Targeting consumers who are either under-insured or have taken no insurance at all, Life Insurance Corporation (LIC) has launched a new multi-media campaign for its ‘Jeevan Saral‘ insurance plan. Conceptualised and executed by RK Swamy BBDO, the 360 degree campaign will run till March 2010 across press, television, outdoor and the internet. The print ads will be seen across 12 languages while the TVCs will be aired in 10 languages on all major satellite channels and Doordarshan. The outdoor campaign exhibited on hoardings and kiosks will target places like railway stations and bus stops while internet banners will be hosted on all major portals. Said R K Swamy BBDO senior partner KV Sasidharan said, “The brief from the client was very clear – create awareness about LIC‘s Jeevan Saral insurance plan with emphasis on how simple it is to choose the monthly premium and hence your life cover. Simplicity is best conveyed through children and their actions and this inspired us to create the Gola campaign.”
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
