MUMBAI: R K SWAMY BBDO?s excellent consistent work for Life Insurance Corporation of India wins Best Creative at Dainik Bhaskar?s India Pride Awards 2012-2013. The Best Creative award recognizes impactful advertising done for an Indian Public Sector Undertaking. The jury panel led by former Chief Justice of India, Justice R C Lahoti also had Dr. S Y Quraishi, Former Chief Election Commissioner of India and Frank Noronha, Former Director General, DAVP.

K V Sasidharan, Senior Partner, R K SWAMY BBDO, said, "It is an honour for us to be recognized by an eminent jury for our work on LIC. We work very hard to ensure that every campaign we do for the LIC delivers on strategy, creativity and impact. Our client has made this possible and the corporation deserves the recognition.?

Samples of R K SWAMY BBDO?s award winning creative work are attached.

Click here to view a TVC of earlier work done by R K SWAMY BBDO for LIC and attached is the storyboard for the below ad:
https://www.youtube.com/watch?v=R27CXM9PUkk

R K SWAMY BBDO is part of R K SWAMY HANSA, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With around 1200+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.

MUMBAI: RK Swamy BBDO once again showcases its strong strategic and creative thought process and wins a 3-year mandate to handle Corporate Communications for Manipal Health Enterprises (MHE), the company behind one of the largest tertiary care hospital chains in India. The two month long pitch process included Ogilvy and Mudra besides others.

VV Vijaygopal, President (South), R K Swamy BBDO, said, "We are very pleased to work with one of the leaders in healthcare and healthcare management. Our task will be to enhance the leadership position the client has - through creative innovation and strategy.?

RK Swamy BBDO is part of RK Swamy Hansa, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With 1200+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.

Mumbai : When the State Bank of India (SBI), India‘s largest bank entrusted R K SWAMY BBDO with the task of introducing their new Mobile Banking services, the agency knew they had to do something clutter breaking. The result is the highly memorable ‘Naggy Dwarfs‘ campaign on TVC and other media, that highlights the nagging worries of bill payments and the ease SBI‘s Mobile Banking brings.

Shailen Sohoni, Chief Operating Officer, R K SWAMY BBDO Mumbai, said "The film is based on the insight that bills payments/money transfers in the hustle and bustle of day to day living is a constant nag until the job is done. State Bank of India has a fantastic mobile banking product that makes this job very easy. The challenge was really how to bring these worries to life in a memorable and interesting way. Using animated miniature characters make the point brilliantly! The fact that they are so cute lifts the film to another level."

The 45-second TVC shows dwarf-like characters personifying an aggressive bill collector, a demanding daughter for mobile top-ups and a helpless mother dependent on money transfers. As their nagging reaches a crescendo, during the protagonist‘s morning cuppa, he reaches out to State Bank of India‘s Freedom Banking Solutions. This puts an end to the worries by using the mobile service to make payments, transfer money and even recharge talk-time for mobile phones.

The TVC was directed by Raj Tambakhu and produced by Lemon Yellow Sun Films is already on air.