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Zee TV stirs emotional connect with its brand campaign on the 'first flight'

MUMBAI: Zee TV as a channel has always been poised to cater to the middle class. For its latest 25-year celebration refresh, the channel launched a commercial that encapsulates just that. The ad film portrays a retired government employee, who is afraid of flying in an aircraft, takes a flight for...

MAM Media and Advertising Ad Campaigns
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ZEEL's Punit Misra: Our new logo signifies aspiration of Indian middle class

MUMBAI: Diwali calls for celebration but  Zee Entertainment Enterprises Ltd (ZEEL) is celebrating for a number of reasons; the most important one being the completion of 25 years of journey in the television industry. Zee TV was the first satellite television of India and as the channel embarks on...

Television TV Channels GECs
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Zee hires Lintas & Publicis for reimagining purpose-led ideas

With an ambition to build a strong brand & marketing integrated ecosystem, Zee Entertainment Enterprises Ltd. (ZEEL) has consolidated the creative duties for the bouquet of brands in the broadcast business, the ZEEL corporate brand, as well as some of the new business verticals it is building...

MAM Media and Advertising Account
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Zeel hires Unilever's Punit Misra to head domestic broadcast business

MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

Television TV Channels People

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