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PUMA goes gully centric in new music video

MUMBAI: Sportswear brand PUMA has launched its new music video pioneering the largest movement in street culture in the country. Titled ‘Suede Gully’, this is the first time a global brand has launched a multi-lingual music video in India, giving this channel for consumer engagement a fresh spin.

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Kohli is Puma's face, for Rs 110 crore

The global sportswear brand has announced the signing of Indian cricket captain and sports icon Virat Kohli as their global brand ambassador. Virat, who is among the best ever Indian cricketers, joins the the brand’s growing portfolio of world renowned athletes. The partnership between Virat and...

MAM Marketing Brands
PUMA cashes in on Cricket fever

MUMBAI: PUMA is all set to take cricket digital with the launch of its Facebook application - PUMA Finger Bash. The innovative and addictive game allows players to virtually compete against Team PUMA in a game of cricket - where the players can bowl, bat

Technology Software Applications
Arsenal creates record with kit deal with Puma

MUMBAI: Soccer club Arsenal has signed the biggest kit deal in English football history with Puma.

MAM Marketing MAM
Puma joins the IPL band wagon

BENGALURU: Latching onto the IPL fever, global sport lifestyle brand Puma launched Puma Cricket Studio, a five-episode series featuring two cricketers in each episode. The below-the-line (BTL) promotional sessions are to be held at Puma stores in key citi

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