Name: Amin Lakhani

Designation: Product Manager - Zandu Pharmaceuticals

Sun Sign: Cancer, 25 June 1974

Educational Experience

B.E(Electronics) from Bombay University

MMS(Marketing) from Bombay University

Professional Experience

I've been working with Zandu for the past four and a half years. I joined the company as a Trainee in Sales and after about two and a half years moved to Marketing.

Job Profile

I handle all the OTC products of Zandu including the flagship brand Zandu Balm.

Marketing as career choice

I am in marketing today because of my love for the field. I came to know a lot about marketing while reading during my engineering days and it caught my attention and aroused my curiosity.

Current Marketing scenario

The current marketing scenario is not very encouraging. People are looking at short term strategies rather than long term strategies. Whereas they need to look at a balance of both. Only then will the scenario change and look more positive.

Right and wrong about current marketing scenario

(For wrong refer to current marketing scenario answer) As the competition is increasing there is greater demand for strategic thinking. One has to plan better, be more proactive rather than reacting to what others are doing.

Five years from now

Brilliant question!!! Firstly I see myself growing in my work and as a person. I wouldn't want to put a designation to my name to define my growth. However being the head of Marketing in an organisation of repute is something that I always dream about.

Hobbies

I seem to have forgotten the spelling of hobbies!!!! But it doesn't mean that I am too much into my work. I love to spend time doing what I want to do. I love reading, especially books on self development! I also like reading books on management. Among fiction writers Jeffrey Archer is my favourite.

I love to spend a lot of time in front of the sea, specially the back waters of Kerala. That's my favourite de-stressing formula.

Idea of enjoyment

My idea of enjoyment like I said before was spending time in front of the sea. Apart from that, I love all kinds of food from vada pav to chicken tikka!! I love going out and partying with my friends and my wife. I also love to spend as much time with my family as I can.