Procter & Gamble


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Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands
Procter & Gamble concludes first ‘Women Business Empowerment Program’ in India

Procter & Gamble (P&G) Indiaalong with its partner WEConnect International recently concluded the Women Business Empowerment Programin India

MAM Marketing Brands
P&G's new heartwarming film talks about education for all

In order to reaffirm its commitment towards improving the quality of education, P&G India has unveiled a beautiful new digital film for its flagship CSR program ‘P&G Shiksha’.

MAM Media and Advertising Ad Campaigns
FMCG advertisers hogged TV eyeballs in Jan '17

BENGALURU: Thirteen advertisers shared places in list of top ten television advertisers in terms of number of insertions (or spots) across the first 4 weeks of 2017. The total number of insertions in the first four weeks of 2017 by the top ten television advertisers was 12,51,529.As is the norm,...

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Amazon, Smithkline odd ones in FMCG top 10 TV ads

BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top 10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per...

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