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PKL 5 advertisers grow three-fold, sponsorships rise 320%

MUMBAI: Pro Kabaddi League (PKL) sponsorship revenue, in the fifth year, rose 320 per cent in 2017 and there was three times increase in the number of advertisers, Star India EVP and head - ad sales Anil Jayaraj said at the Mumbai event announcing the PKL 5. Star India owns the on-ground...

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Top notch Pro Kabaddi League auction commences; top player bid Rs 93 lakh

MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the title sponsor for the next five seasons, the player auction got underway on 22 May and will end on 23 May. The 12 teams began bidding for players...

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Rise of Indian sports leagues: South India loves Kabbadi

BENGALURU: Broadcast Audience Research Council of India (BARC), in thelatest edition of its newsletter - THiNKreveals how sports other than cricket have gained popularity amongst television audiences in India. The newsletter has looked at six properties – two major global events in 2016 –...

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Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

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TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

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