Mumbai: DMAi, the premier forum for integrated direct marketing in India, announced the appointment of Co-Chairpersons for its first of its kind global convention in Mumbai in August. Mr. Ajay Chandwani along with Ms. Winnifred Knight will function as Co-Chairpersons of the DMAI Convention and work with DMAi to ensure that this maiden event is a grand success. Their role will entail selection of content and speakers, overseeing strategic goals of DMAi, networking with industry thought leaders, as well as promotion for the convention.

Commenting on the selection, Mr. Sanjiv Swarup, Founder Director of DMAi says, ?We are very proud to have both Ajay and Winnifred as Co-Chairpersons of the convention, and are certain that they will bring a plethora of acclaim and stewardship to this entire event. Both are very well respected in their industries and bring an ocean of expertise, knowledge and revolutionary thinking to their ideas and execution. We are certain that the convention will reach renewed heights with their guidance and leadership.?

The global convention by Direct Marketing Association: India (DMAi) will be the first ever conclave that will feature global learning in strategic marketing with special focus on direct marketing including traditional, interactive and futuristic channels; with a participation from over 100 global and Indian companies.

On being appointed as Co-Chairman of the Convention, Mr. Ajay Chandwani says, ?I am honored to be bestowed with this new role and look forward to working with Winnifred, to ensure that this Convention reaches the great heights it truly deserves. As Co-Chairpersons of the DMAi Convention, our role will be to bring to life the knowledge and experience of top notch Indian and global speakers, who have a huge standing in their markets. These thought leaders will share their valuable insights and experience of brands handled by them. Further, my personal involvement over many years in brands and interaction with leading marketers will enable me to get access to thought leaders in Marketing, Creative and Media and get them motivated to share their knowledge. Our key objective is to make Direct marketing the next big thing that everyone is talking about.?

?My familiarity with the Awards Process will help in working with the maiden DMAi Awards event which will require the support Direct Marketing specialists, Clients who use Direct Marketing, Ad Agencies and Media Companies. The biggest challenge will lie in garnering sponsor and delegate support for the Convention.?

Commenting on her selection as Co-Chairman of the Convention, Ms. Winnifred Knight says, ?As a knowledge junkie and passionate traveler, Incredible India has been on my bucket list for many years, and this opportunity to be in the midst of business and pleasure is a dream come true. Needless to say the DMAi Team has made it easy to like and respect them for their professionalism and warmth. I?m delighted to be part of the program and content planning in advising on relevant topics and tracks, suggestions for international speakers and other specialists, networking opportunities and more. Together with Ajay?s extensive experience we look forward to present an awesome knowledge-sharing and Insightful Convention.?

The Convention to be hosted by DMAi at the Renaissance Convention Center Powai in Mumbai from 1st to 4th August, will be a 2 day event spread over 4 key tracks and several sessions and will include keynote presentations from leading practitioners from India and abroad, panel discussions of eminent professionals, expo centers for actual business, award presentations in the direct marketing industry and an opportunity to network with the cr?me de la cr?me of marketing practitioners. There will also be 2 days of Masterclasses in specialist functional areas.