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Interactive television introduces product experience to promote Vanish in India

Mumbai, August 29, Interactive Television - pioneers and market leader in the rapidly expanding movie marketing industry, have introduced "product experience" concept for brand promotions for their client Reckitt Benckiser.

Television TV Channels Specialised and Niche
Neo Sports ropes in Perfetti as first sponsor for BCCI series

Neo Sports has announced that Perfetti Van Melle has been signed on as the first anchor broadcast sponsor for the BCCI cricket that is being played in India till 2010. Neo Sports will telecast the series live.

MAM Marketing MAM
Perfetti introduces new sugar free chewing gum

MUMBAI: Perfetti Van Melle India Pvt. Ltd., today announced the launch of Happydent Protex, a specially formulated sugar-free chewing gum that helps prevent tooth decay.

India's Adelaide win spells ratings bonanza for Star Sports

Anything featuring the Indian cricket team faring well is going to do well in the ratings sweepstakes. When India won a test match in Australia after over two decades Star Sports expectedly reaped the benefits.

Television TV Channels Sports
"Our interactive programming has helped us achieve the high market share of more than 50 per cent" : Upinder Nayar Balle-Balle CEO(Punjabi music channel)

On 14 October, India's first 24-hour non-stop Punjabi music channel, Balle-Balle will complete one year of its existence. For Balle-Balle, it has been an eventful year, marked by some landmark achievements that have catapulted it to the top of the TRP charts with a reach of 15 million homes. But...

Television TV Channels Music and Youth

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