• 'PPC plans to pump in Rs 5 billion over three years' : Shailendra Singh - Percept Holdings joint MD

    These are busy times for Percept Holdings as it plans to build a strong growth engine in the ent

  • Grin & Polish - Shaju Ignatius

    Submitted by ITV Production on Oct 09

    One look at Shaju Ignatius, executive producer, Perspectrum, Percept Holdings, and you realize that being happy is something we have to learn. You see him and say 'this is it, he's happy, he's got a home, career, wife, adorable kid, and is at peace with himself, and if there's something else to happiness, this Piscean will yearn for that too.' Correspondent Nidhi Jain really digs the pace of his life on the Fast Track.

    Work - my big great canvas -
    I have never planned my moves. I wished to be a pilot or atleast get to fly as cabin crew but then my exploring mind led me to Eureka Forbes,after which i moved on to Damania Airways.Looking further I got into advertising,and did a small stint in Advertising Forecast in which I happened to do the promotion for the film 'Speed'. From that experience I started liking the concept. In the summer of '95, when event management was not a regular word/career, an ad by 'Wizcraft' caught my attention - "Join us and work will be a party".As part of India's premier Event management firm, created & managed many prestigious projects : The Michael Jackson India Tour, concerts by Shaggy, Deep Purple, UB40, Lou Bega among many others, first ever Television concerts by Lata Mangeshkar & Asha Bhosle, multiple international events across London, New York, Mauritius, South Africa, Dubai.Got tagged as the 'Awards specialist' in the industry, as I managed almost all the film & music awards held in the country, viz, Filmfare Awards, Zee Cine, Zee Sangeet, Bollywood Awards, IIFA Awards, Screen Awards, Hero Sports Awards, Sangeet Awards, Economic Times Awards, Filmfare South Awards, Mata Sanman Awards, Ceat Cricket Rating Awards, Castrol Cricket Awards, etc. Closest to my heart being the Annual Filmfare Awards, which I have been associated with for atleast 8 years of my career.

    It was great to be associated with fresh ideas and events. What attracted me towards it was that it was not regular mundane work. Then, it was time move again and learn new things. Along with my close buddies based across the metros, we set up the event management business for the Times of India, called 360 Degrees.

    In 2004, Percept D'Mark became my focus for the next 2 and half years. This was a great wide platform, and we truly created some memorable projects & campaigns. Now my next step to learning has led me to join Perspectrum, the IMC (integrated marketing communication) consultancy arm of Percept Holdings. My work mantra is to always have a backup plan to any element or idea.

    indiantelevision.com Team
    exec_life_image
  • Release Your Emotions & Celebrate - Shailendra Singh

    Submitted by ITV Production on Nov 05

    Shailendra Singh,Joint managing director,Percept Holdings have somebody whom he can relate to and also fundamentals about the Big Boss,in conversation with Nidhi Jain.

    By Birth
    I am very God fearing,it's quite nice to have somebody one can relate to universally for all issues and more interesting is that He does not talk back.Imagine that we have a living God and He would give us advice,we shall be in deep trouble,so I like the whole packaging of God,if one is sad one can talk to him.I believe temples are great therapy,it's not necessary to connect deeply to God;if one is a good humanbeing,do good deeds, God shall respect.I believe our actions should connect to God ,walking barefoot to 16 temples,is crazy.Once in a while I go to Vaishnodevi,I love running up and down the mountain.I get a kick,just the magic of being there.

    Religion
    Base of religion came from our parents ,everything embodied,that constituted the model.They never forced us on anything when it came to religion.It was taught that karma decides the fate.During those weak moments if one wants to go to temple and share a moment with statue it is a personal choice,can't go crazy doing pujans,then its becomes an endless journey.

     

    Values
    Created by political scenario of a country,it's universal,human beings are equal.They are created and circumstantial,hardcore eg.being... Newzealand went to Pakistan to play series three years ago,shining campaign was on,first day they blasted the bomb in front of the hotel ,they felt Newzies didn't play well.India went 30 days later they won series,not a single bomb blasted,had their Pakwans and guess who won the series--India.Newzealenders were sent home.We think people want to fight or somebody wants to make us fight.Politics and terrorism ensures that religion is an issue.

    Belief
    Believe in Myself and God.

    Rituals
    If somebody is doing a ritual I am part of it but I do not self create it though I thoroughly enjoy.My wife does rocking Ganpati,I was the first one to dance from my house to Nariman point.If one is involoved,it's better to make the most of it .We have 320 festivals in Mumbai.It's brilliant platform to release emotions and celeberate.

    Spiritual guidance
    Our spiritual guidance comes from our destiny,there are always two doors to walk through.

    Positive thinking
    Fully charged,only positive no negatives around.

    Are you Destiny's child?
    It has been rags to riches story,everything I dreamt of ,is done.I am in a comfort zone and satisfied.Now,it is is as good as it gets.

    indiantelevision.com Team
    exec_life_image
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