• IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    Mumbai: IPL season nine has been the subject of many headlines – good and bad.

  • SUN DIRECT GETS SPORTY WITH PEPSI - IPL

    Submitted by ITV Production on Apr 19

    CHENNAI : Sun Direct, the leading DTH player in South India, is all set to announce it‘s super sporting offers around the world‘s biggest T-20 cricket event, the Pepsi - IPL on Max. These amazing offers bring the best sports entertainment property to all it‘s existing and new subscribers as a super value proposition that Sun Direct has always stood for.

    Sun Direct HD subscribers are in for a treat this April as they will be enjoying Pepsi-IPL on Sony Six HD in high definition completely FREE of cost! This new channel on the Sun Direct HD service will bring sporting variety to this already unique HD service

    Moreover, Sun Direct will also provide offers on select Standard Definition packages for existing and new customers:

    For Sun Direct HD subscribers:

    Pepsi-IPL HD on Sony Six HD will be available free of cost to all existing and new subscribers

    For Sun Direct subscribers (Standard Definition):

    • All new Customers get free access to Pepsi - IPL on Max with all new DTH connections* (Except for Pick My Pack). New Sun Direct DTH connection starts at Rs.1590/-

    Existing customers get Pepsi - IPL on Max free:

    • Customers can get this offer on renewal of south value pack for 12 months at Rs. 1499
    • Customers can get this offer on renewal of cinema plus pack for 12 months at Rs. 1699

    Commenting on this initiative Mr. Mahesh Kumar, Managing Director of Sun Direct, said, "With the showcasing of Pepsi -IPL in HD free of cost, Sun Direct yet again demonstrates that it excels in delivering superior value across High Definition and Standard Definition products. We hope our existing and new subscribers get full entertainment value for their money with our offers across High Definition and Standard Definition. More so, because both our new HD and SD products come with recording, pause and rewind features which can multiply your Pepsi-IPL enjoyment"

    • Super Offers for both HD and SD customers!
    • Existing and new customers of Sun Direct HD get to see Pepsi-IPL in HD on Sony Six HD for free!
    • New subscribers of Standard Definition can avail Pepsi - IPL on Max free (with select packs
    • Existing subscribers can renew specific long tenure packs and avail Pepsi - IPL on Max free
    • Sun Direct offers Pepsi - IPL add on for Rs.39 during this IPL season
    Image
  • ?Pepsi? makes the nation shoot, upload, comment and share Oh Yes Abhi!

    Submitted by ITV Production on Mar 26

    New Delhi : 24 hours to prepare the script, shoot the video, edit and submit it online? in short WRITE, SHOOT, EDIT AND SUBMIT ABHI!... that?s what 1700 fans on Pepsi?s social media platforms did last week. They uploaded more than 200 films taking Pepsi?s proposition of Oh Yes Abhi! to the next level. The brand for the first time gave India?s youth an exciting opportunity to showcase their talent and shoot a 60 seconds film? This revolutionary format - ?Pepsi Shot 60? gave amateur movie makers an opportunity to bring alive their creative side and capture it in a never seen or heard before manner.

    Top 10 entries of Pepsi shot 60 contest will get an opportunity to showcase their work to the 3.6 million fans on Pepsi?s Facebook community. The films will then open for voting, post which it?s first, second and third winners will be selected. Apart from the three winners getting a monetary reward, the first winner will also bag an opportunity of getting an internship at a reputed Film Production Co.

    Moreover, music is everyone?s love and yes entertainment is youth?s passion? Pepsi brought it alive for consumers ?Right Here, Right Now? with India?s first online, on-demand gig, #TheWorldsSmallestStage ? it was live streaming on the Pepsi?s site http://pepsiohyesabhi.com as well as Yahoo homepage! The gig featuring Raghu Dixit opened by the up-coming band Spud in the Box and allowed fans who could vote for their favorite Raghu Dixit song in real time - and guess what, Raghu performs it right away.

    Commenting on the new initiative Homi Battiwalla, Senior Director ? Marketing (Colas, Juices and Hydration), PepsiCo India said, ?We launched our new positioning, ?Oh Yes Abhi!? in India recently which is being taken forward in its true spirit by our latest consumer engagement programme on social media. The Pepsi Shot 60 contest is aimed at giving amateur movie makers a platform to showcase their talent with a refreshing twist- ABHI. The contest challenged the youth to do something unconventional and we?ve seen great response with over 200 films in just 24 hours.?

    He also added, ?The #The Worlds Smallest Stage brought together the impatient young music lovers and gave them an opportunity to experience their music demi-gods with a refreshing digital twist. The youth loves live gigs and we delivered just that for our fans on Facebook, Twitter and other platforms like Yahoo.com.?

    ?Today?s generation is an impatient one that demands instant gratification. And we set out to do just that. While Pepsi Shot 60 was aimed at the impatience every budding film-maker feels to get his or her first film out there, #TheWorld?sSmallestStage is probably the world?s first online, on demand concert. When you want to listen to a song, it is wonderful if the artist plays exactly that for you. Even in a live, on ground concert, the artists have a set playlist. In the online world, we changed that playlist from being pre-set to one that was based on audience demand. With over 10,000 people attending the concert virtually, Pepsi bridged the gap beautifully between online platforms and real world experience?, commented Prashanth Challapalli, Business Head ? Jack in the Box Worldwide.

    For more information on participation details, terms & conditions, registration dates, etc. log on to www.facebook.com/pepsiindia or http://www.pepsiohyesabhi.com/shot60/ and follow on Twitter (@PepsiIndia).

    Image
  • Bengaluru Changes the Game with Pepsi T20 Football

    Submitted by ITV Production on Apr 09

    Mumbai: Bangaloreans witnessed football being played in a revolutionary new format inside a unique metallic cage at the City Finale of Pepsi T-20 Football. 224 amateur players showcased their game changing moves in front of the rising star of the Indian cricket team, Virat Kohli and other football fans at the Phoenix Market City Mall. The fever of football gripped the city as the Youngistaanis enjoyed the thrill of the sport. Friends and families of the players and other football fanatics were seen cheering the teams and celebrating every goal that was made. The crowd was seen enjoying the sport and the exciting environment comprising of music, dance and Pepsi.

    32 teams of 7 players each played the knock-out matches of 20-minutes each and after a series of matches over Saturday and Sunday, the __________ team headed by Captain ______ emerged as the city finalists. This team will get an opportunity to represent Bengaluru in the finale scheduled to take place in Delhi in June this year. Final Game Changing team will be coached by an international football star and play football against the Indian cricket stars.

    Homi Battiwalla, Category Director - Colas, Hydration & Mango Based Beverages, PepsiCo India said, ?We are delighted to see the excitement around the city finale and would like to congratulate the winning team on their success. Pepsi T20 Football takes forward the brand?s philosophy of Change the Game by taking football outside the conventional domain and giving it a refreshing twist. It?s a unique grassroots level initiative mounted at a never before scale in India that aims to take the excitement around the sport to the next level. We are delighted with the spectacular response for the sport here in Bengaluru and the city has truly Changed the Game?.

    Congratulating the winning team and talking about the initiative Virat Kohli said, ?I would like to congratulate the winning team and to all players for putting forward an exciting game of football. I am glad that Pepsi is taking the initiative to popularize the sport in our country and hope that the Youngistaanis take forward the spirit and make it big?.

    Pepsi T20 Football is a revolutionary new format for amateurs, which combines the excitement and fun of T20 style of playing with the speed, thrill and spirit of football. Amateur footballers between the age of 14 & 30 years were asked to register in 7-member teams at designated venues. Chennai already has its finale winning team and after selecting the finalists in Bengaluru, the league continues to Kolkata, Mumbai, Lucknow, Ludhiana and Delhi for similar knock out style matches over the next few weeks. A total of 8 teams, including 1 winning team from each city and 1 wild card entry will compete to emerge as ?Game Changers?. They will then get the opportunity to be coached by an international football star before they face the Cricket Stars at the Grand Finale.

    Image
Subscribe to