Partho Dasgupta

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Challenges behind setting up BARC India & the way forward

The launch of Broadcast Audience Research Council (BARC) India, a joint industry body, in 2015 was one of the biggest developments of the year in the media industry. Its launch was proof that the three stakeholders, namely the broadcasters, advertisers and media agencies could come together and set...

Specials Year Enders
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BARC India's watermarked channels crosses 400 mark

MUMBAI: Broadcast Audience Research Council (BARC) India has achieved another significant milestone within the very first year of its operations: the subscriber base of TV channels, which have signed up for its Watermarking Technology, has crossed the 400 mark.   

Television TV Channels Viewership
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BARC India eyes digital measurement; calls for global RFIs

MUMBAI: The Broadcast Audience Research Council (BARC) India has issued a global Request For Information (RFI) as it readies itself to expand audience measurement to the digital space.   After gathering this information, BARC India will issue a subsequent Request for Proposal (RFP) that is...

Television TV Channels Viewership
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BARC introduces Alpha Club

Alpha Club will offer insights and analysis of data of the preceding four weeks of six mega cities

Television TV Channels Viewership
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BARC rural ratings: What some industry professionals had to say

MUMBAI: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Thus said  John Wanamaker, who lived in the 19th century and, built up a $100 million retail business before becoming US Postmaster General.   Media agencies, advertisers, and broadcasters oft...

Television TV Channels Viewership

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