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Digital trends that define 2018 & expectations from 2019

The calendar year 2018 has been an eventful year for the media and entertainment industry.

MAM Marketing MAM
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Interactive initiatives leading Jio to more consumer engagement

The digital boom in India could not have been possible without Reliance Jio. The entry of RIL’s telecom venture made data affordable to common Indian mass giving a sudden boost to digital business across the country. One of the contributors to the journey, Reliance Jio group alliances VP Mohit...

iWorld Over The Top Services
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ALTBalaji's Sethi reaffirms faith in originals

MUMBAI: Among the plethora of over-the-top (OTT) players that sprung up in the Indian market, we have Balaji Telefilms’ ALTBalaji, which is striving to understand content through the eyes of its customers. The platform takes customer feedback seriously to predict which content will work. After...

iWorld Over The Top Services
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OTT players aim to carve a niche with originals

MUMBAI: Catch-up content, popular TV shows and a library full of good movies can make an over-the-top (OTT) platform an attractive proposition to viewers but it is a good original show that can turn the viewer into a subscriber. With more than 30 frontline OTT players, platforms are frantically...

iWorld Over The Top Services
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OTT platforms discuss need for regulation

MUMBAI: At FICCI Frames 2018, stakeholders once again debated the need to bring over-the-top (OTT) platforms under a regulatory system. In a session on digital revolution, panellists discussed how India stood a genuine chance of becoming the digital content hub of the world but the threat of...

iWorld Over The Top Services

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