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OTT leads over TV on brand discussions among viewers: Study

MUMBAI: A study by the Interactive Advertising Bureau (IAB), a US-based not-for-profit research company, has found that 56 per cent of people who co-view OTT talk about the brands they see while viewing content on TV screens. Co-viewing is the act of watching with others. On TV it is 50 per cent....

iWorld Over The Top Services
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MIPCOM 2017 - Content Really is King!

Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but content will always be king!

Specials Event Coverage Mipcom
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Viacom18's Sudhanshu Vats: Indian media's growth will be similar to China

MACAU: Even as he said that the growth trajectory of the Indian media space will be similar to that of China, Mumbai-headquartered Viacom 18 Media group CEO Sudhanshu Vats made it clear that both television and digital spaces were complementary to each other having a great future in India.

Television TV Channels GECs
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Vice strengthens foothold in APAC, Hosi Simon made CEO

Vice Media has announced a major expansion of its offerings across the Asia Pacific region, with a plethora of new deals that will allow it to reach hundreds of millions of additional viewers.

Television TV Channels News Broadcasting
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Amazon to tickle your bones with Funny or Die films

MUMBAI: From only streaming to now producing, Amazon has taken a leap. One of the top OTT video content providers, Amazon, is financing the production of three Funny Or Die (FOD) comedy shorts to be available exclusively worldwide on Prime Video. This is happening for the first time that it is...

iWorld Over The Top Services

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