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English entertainment: Neither channels nor advertisers look at ratings: Ferzad Palia

Colors shook the category from its slumber with the launch of its English general entertainment channel. It launched with the concept of Essential Viewing and went on to introduce Instant Premieres with Mr. Robot, Tyrant and Better Call Saul, etc. The channel revolutionized English entertainment...

Television TV Channels English Entertainment
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Pay-TV in vital stage; service providers must innovate: Study

Pay-TV has entered a period of significant change. Competition is set to increase dramatically, and, in order to grow, service providers will have to innovate strongly.

Cable TV Multi System Operators
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Saying traditional TV is dying in India is premature

Traditional TV is dying in India because of digital’s march? Nope. It’s an over-the-top assessment as TV viewership has much room for growth and many opportunities to scale new heights in attracting eyeballs.

Television TV Channels Viewership
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SPN to use Nice analytics for OTT, On-Demand videos

Nice People at Work (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced that Sony Pictures Networks India (SPN) has chosen YOUBORA to optimize quality of experience to boost audience engagement.

iWorld Over The Top Services
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SVod outpacing pay TV in W. Europe’s consumption trends: Report

Subscription video on-demand (SVoD) content is increasing more and more as compared to Pay TV.

iWorld Video On Demand

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