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ALTBalaji identified local talent for regional language comedy shows, says Manav Sethi

MUMBAI: ALTBalaji, an OTT platform for original and exclusive shows, has launched regional stand-up comedy in Marathi, Punjabi, Gujarati and more Hindi videos on its digital platform.

iWorld Over The Top Services
Vikram Bhatt's LoneRanger taps Brightcove for TVoD service by mid-Nov

MUMBAI: A US video firm has started working with a Bollywood producer on a streaming service soon after developments in India where VoD services such as Amazon and Netflix tried to get a toehold in the OTT market through original content agreements. Netflix, late last year, signed a deal with Shah...

iWorld Over The Top Services
OTT players claim voluntary compliance as TRAI petitioned on anti-tobacco norms breach

MUMBAI / NEW DELHI: Even though the Indian government has asked the broadcast carriage and telecoms regulator TRAI to rein in OTT platforms for alleged flouting of norms relating to tobacco and alcohol advisories in programmes, a majority of digital players claim to be voluntarily adhering to...

Regulators I&B Ministry
IPL ownership, key BCCI rights put Star India in position of advantage: ICICI Securities Media Content Meter

BENGALURU: ICICI Securities released a Media Content Meter report today. The report titled Sports – Battle heats up commenced saying that this month was marked by two significant events in Indian sport broadcasting industry: 1) The Supreme Court restrained Prasar Bharti from giving live feed of...

Television TV Channels Sports
Selective, snackable, short episodes, niche mktg vital, says Manav Sethi as ALTBalaji ranks among top OTTs

MUMBAI: The consumer who is on the move doesn't consume long-form content. Snackable content is crucial. Every show is split into 10-12 episodes ranging between 20-30 minutes. Ninety per cent of the marketing spends is on digital. These are some of the critical insights

iWorld Over The Top Services

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