Nitish Bajaj

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CEAT gets children to ensure parents follow road safety

MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one...

MAM Marketing MAM
Ceat's satirical take on how commuters & drivers act during monsoons

To ensure safe travel for bike riders against uncertainties during the monsoon season, Ceat Limited, a leading tyre manufacturer, has launched its latest TVC ‘Nehlau’. Conceptualised by ‘Ogilvy and Mather’, the TVC addresses the core issue faced by bike riders of water splashes and getting...

MAM Media and Advertising Ad Campaigns
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Play 'Game of Roads' on CEAT

CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on the current brief. While the ‘idiots’ campaign reflected common road behaviour, this rendition aims to focus more on the person who makes every rider /...

MAM Media and Advertising Ad Campaigns

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