Nielsen

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CBS Sports' Super Bowl 50 coverage creates TV history with 167 mn viewers

MUMBAI: The CBS Television Network's coverage of Super Bowl 50 featuring the Denver Broncos’ 24-10 win over the Carolina Panthers on 7 February was watched in all-or-part by a record 167 million viewers, making it the most-watched single broadcast in television history on an all-or-part basis...

Television TV Channels English Entertainment
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Godrej launches ad campaign for dengue awareness

GCPL business head - India and SAARC Sunil Kataria said, “Understanding that awareness around the dengue menace is the need of the day, we commissioned a survey to gauge its prevalence.

MAM Media and Advertising Ad Campaigns
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Nielsen to conduct India’s TV universe estimation study for BARC India

As part of the study, Nielsen will cover three lakh households sample size, and the first round of findings will be released by BARC in early 2016.

Television TV Channels Viewership
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Nielsen to launch Digital Ad Ratings in 7 markets across Asia & Latin America

The seven markets include Singapore, Japan and Indonesia, which are now commercially available, in addition to Philippines, Thailand, Malaysia, and Mexico, bringing the total to 16 markets globally.

MAM Marketing MAM
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