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MullenLowe Lintas India CEO Joe to move on in Sept-end

MullenLowe Lintas Group India group chairman and CEO, and south & southeast Asia regional president Joseph George (Joe) has decided to move on from the agency network at the end of September 2017. After an uninterrupted stint of over 26 years with the company, where he played numerous Growth,...

MAM Media and Advertising People
TVS TVC celebrates Indian youth's go-getter spirit

MUMBAI: TVS Motor Company launched a new advertising campaign for its motorcycle brand -- TVS Sport. The campaign has been conceptualised by Mullen Lowe Lintas Group and follows the journey of a young boxer from a small village straight to the National Sports Training Facility in the city. He is...

MAM Media and Advertising Ad Campaigns
Lin's 'sabziwala' reintroduces Rohan's 'price protection'

In the current Indian scenario, the combined effect of demonetisation, crackdown on un-taxed incomes, and a series of Bills passed by the government to make real estate more regulated, the consumer is anxiously holding their breath for real estate prices to fall in urban India. It’s made the real...

MAM Media and Advertising Ad Campaigns
Lowe Lintas: Iyer takes over as chairman, Gupta as CEO

MUMBAI: MullenLowe Lintas Group today, through an internal communique sent out by Joseph George (Joe), Group Chairman & CEO, MullenLowe Lintas Group announced the leadership for its flagship agency – Lowe Lintas. Lowe Lintas chief creative officer Arun Iyer will operate as the chairman &...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2016/05/11/paperboat.jpg?itok=riL55tdF
Bajaj V and Paper Boat set trends in content marketing

MUMBAI: In the current state of disruption in the media and entertainment industry, two things have come forth as absolute truths -- firstly, the need for brands to adapt and explore non-traditional marketing; and secondly the power of pure undiluted content.

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