MUMBAI: Giving a completely new and fresh approach to the online fashion world, "Myntra", the No. 1 online retailer of fashion and lifestyle brands has collaborated with the much awaited and stylish Bollywood movie"Cocktail" to come on-board as the OFFICIAL ONLINE SHOPPING PARTNER. This is Myntra?s first association with a movie and is a conscious effort to bring the power of fashion to its consumers.

The youthful and cheerful quotient of the movie perfectly coincides with the fashion quotient of Myntra. Every look and mood of the movie is clearly reflected in Myntra?s varied offerings. Be it the funky, casual or sporty look! Myntra customers can now refresh their wardrobe with the trendy and very stylish fashion wear all inspired from the movie stars of Cocktail ? Gautam, Veronica and Meera! Veronica?s (Deepika Padukone) and Meera?s (Diana Penty) absolutely hot and sassy style is perfectly reflected in the clothes and accessories made available on Myntra. The trendy "Cocktail" collection offers short cotton dresses, hot pants, floral tops and tunics, striped dresses, animal prints and a variety of play suits. Gautam?s (Saif Ali Khan) vibrant yet casual look is mirrored very well by Myntra. The plaid shorts and shirts, blazers and casual wear jackets and aviator sunglasses amongst others have a taste of Cocktail in it.

Mr. Mukesh Bansal, Founder & CEO of Myntra.com says "A big chunk of shoppers in India are heavily influenced by Bollywood fashion. Being the official online shopping partner of ?Cocktail? we are thrilled to launch similar hi-fashion looks on Myntra.com which are strongly influenced by what Gautam, Meera and Veronica sport in the movie. The fun, vibrant and energetic personality of the young characters in the film is very aptly synergised by Myntra in its clothes, thus bringing the association together."

To engage customers, Myntra will host a massive contest that will give 5 lucky winners a chance to meet with Meera (Diana Penty)! Apart from a meet and greet, a lot of movie merchandise will be gifted to 50 lucky contestants. The contest is on till July 22nd and is already live.
 

MUMBAI: Myntra.com, in yet another first of its kind initiative, organised its Annual Brand Meet ? ?Brick and click of Fashion? on 22nd June 2012 at their campus in Bangalore.

Myntra?s Annual Brand Meet witnessed over 60 partner brands, with CEO/MD?s of over 20 brands present along with VP?s and Business Heads from rest of the brands coming together to discuss the basic essentials on Brand Partnerships and Offline & Online Retail. The keynote speaker at this event was Rajan Anandan, VP and MD, Google India.

Mukesh Bansal, CEO and Founder of Myntra.com kick started the ?Brand Meet? which brought together its strategic partners who believed in the online platform and worked with Myntra over the last 18 months.

Myntra has the largest online catalogue of over 350 international and national brands currently available on its website and the ecommerce portal is home to more than 400,000 visitors daily.

Speaking at the opening session, Mr. Mukesh Bansal, Founder and CEO, Myntra.com said, ?We are pleased to have hosted first brand summit among all e-commerce players. This was our way to thank our brand partners for the role they have played in Myntra?s growth and share our future roadmap and vision with them. Brands universally applauded Myntra?s commitment to the current season, full catalogue model and healthy business practices. We will continue to strengthen our relationship with the leading brands that have helped us become the #1 player in Fashion category.?

In an intriguing and insightful discussion, Mr. Bansal took the guests through Myntra?s journey since 2010 and also shared future plans and projections of the leading Indian ecommerce retailer.

Myntra plans to reach $1 billion in revenues within the next 5 years and firmly cement its place as the largest online retailer in the fashion and lifestyle space.

Reciprocating Mr. Bansal?s view on the tremendous potential of the e-commerce industry, Mr. Rajan Anandan, VP & MD, Google India said, ?Globally, the e-commerce industry is expected to be worth 900 billion USD by the end of the year 2012. Compounded at the current growth rate, in the next decade the e-commerce industry is expected to be worth 3 trillion USD.?

He also spoke about the rapid growth of e-commerce and technology in India. ?E-commerce in India is at a tipping point. The number of search queries related to shopping has gone up 18 times? he said. Mr Anandan explained that there will be about 3.5 billion internet users in 2012 (45% of the entire world?s population will be on the internet).

?Online apparel market will grow to $2 billion by 2015. Not having access to brands is definitely going to attract users to transact online. E- Commerce is just the beginning.? says Mr. Anandan.

The first panel discussion focused on brand partnerships and the challenges faced in e-commerce. The panel included Rajiv Mehta (MD, Puma South Asia), Gaurav Dublish (Promoter & Director ? Wildcraft), Chakor Jain (Business Head for LEE), Rajiv Bajaj (CEO, Fila India and South Asia) and Ganesh Subramanian (CMO, Myntra.com) moderated the discussion. This discussion focused on the 4 stages of partnership between Myntra and the brands, various collaborative marketing initiatives, forecasting demand, e-commerce strategies and understanding consumer trends. The key take away from the session was the pressing need to standardize body sizes across brands sold in the country.

This was followed by the second panel discussion which focussed on the best offline retail practices. This panel included Asif Merchant (MD, Catwalk worldwide), Sandeep Mukhim (CEO, Proline India Pvt Ltd), Abhishek Ganguly (Executive Director- Sales & Retail, South Asia Puma), Ashutosh Vaidya (Director Sales - SAARC Region, Luxottica India Ltd (Rayban)) and Moderator: Vikas Bagga (Enterprising Practitioner). This discussion focused on best offline retail practices that can be implemented in the online space. The panel also discussed about doing exclusive brand launches and first look?s with Myntra.

The event concluded with a tour of Myntra?s warehouse followed by a special fashion show put together using merchandise sold on Myntra.com