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IRS’ Q4 media reach findings

MUMBAI: Is the rollout of DAS having an impact on cable & satellite TV’s reach? Prima facie it seems to be if one goes by the numbers thrown up the Indian Readership Survey for Q4 2012. Conducted by Media Research Users’ Council (MRUC) and Hansa Research,

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IRS Q4 2012: Press continues to lose

MUMBAI: According to the Indian Readership Survey for Q4 2012 conducted by Media Research Users Council (MRUC) and Hansa Research, seven out of the top ten dailies (across languages) have lost readership. These include Dainik Jagran, Dainik Bhaskar, Amar

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IRS Q3 2012: Malayalam magazine Vanitha continues to be most read magazine

MUMBAI: Malayalam fortnightly magazine Vanitha continues to be the most read magazine in the country despite fall in numbers, according to the latest Indian Readership Survey (IRS) for the third quarter of 2012 conducted by the MRUC.

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IRS Q3 2012: 3 of top 10 Hindi as well as English newspapers lose readership

MUMBAI: Three of the top ten Hindi daily newspapers and an equal number out of the top ten English dailies saw a fall in readership in the third quarter of 2012.

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Calcutta High Court rules in favour of MRUC

MUMBAI: The Calcutta High Court has ruled in favour of the Media Research Users Council, dismissing the petition filed by ABP Pvt Ltd challenging the findings of the Indian Readership Survey in 2008 conducted by MRUC.

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