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    MUMBAI: India’s TV research and analytics company Chrome DM has launched Chrome Rural Track.

  • Mumbai Parsis hail Navroz with food, fun and frolic

    Submitted by ITV Production on Aug 14

    By Papri Das

    Who needs to travel around the world to experience different cultures when you live in a country where multiple cultures nestle together? India is truly blessed to taste the flavours a myriad of cultural celebrations, each one with it?s unique touch. One such is the Parsi New Year or Navroz celebrated on the first day of the Zoroastrian calendar, which falls on 18 August this year.

    What makes the Indian Parsi New Year special is that the rest of the world celebrates it during spring equinox, which usually falls on 21 March but according to Shahenshahi and Kadmi calendars (variants of the Zoroastrian calendar), which are strictly followed by Indian Parsis, the New Year celebration gets pushed to July and August, and changes every year as it doesn't count leap years.

    Mumbai is home to the largest number of Parsis in the country, many of whom are a familiar name within the media industry as well. Exec Lifestyle spoke to several Parsis within the industry to find out how they plan to celebrate the day.

    Madison World executive director Lara Balsara, who has kept up with the tradition every year says, ?A typical Parsi New year in our house is a complete family day that starts off with a hearty breakfast followed by wearing new clothes and visiting the Agiary or the fire temple. We give each other a warm hug and kisses as a greeting of ?Happy New Year? to fellow Parsis.?

    Like every festival, food is an important part of the celebrations. ?We soon return home with a delicious lunch, which is mostly pulao and select dishes that you will only find in a Parsi household,? Balsara adds.

    Popular VJ and television personality, Cyrus Broacha couldn?t agree more. ?New Year to me is all about catching up with family and gorging on good food. Since most of us are busy travelling, the family prefers to get food ordered from well known Parsi caterer like Godiwalla?s set Parsi menu. It?s also a familiar site to see a long queue of people standing outside the catering shops on the day,? he shares.

    Former HBO India managing director Monica Tata, who is married into a Parsi family, seconds Broacha?s claim that food is one of the key factors in celebrating the Parsi New Year. ?My first time celebrating the festival was a unique experience. Catching up with the whole family and trying different Parsi recipes was refreshing and novel,? she says. That was more than two decades ago and now Tata celebrates the day as naturally as the rest of her family.

    Elaborating on the Parsi cuisine, Tata enthusiastically shares, ?I especially like ?Patra Ni Machhi?, which is fish stuffed and steamed in banana leaf served with a typical chutney. I also like ?Chicken Farcha.? It is like chicken pieces fried in a batter, kind of like KFC except that it is so much better.? One of her other personal favourite recipes is ?Salli Boti,? a typical Parsi meat, apricot and chips speciality, which is a common household name during the New Year.

    Not everyone is lucky to leisurely celebrate the day. Take Viacom18 EVP and GM for english entertainment Ferzad Palia for example. Palia will be working on the day and doesn?t see himself doing anything special. ?Nothing out of the ordinary. It is a working day for me, but I plan to visit my family and spend some time together.? When asked about Parsi cuisine that he hopes to feast on New Year, he says, ?I would love to eat it if it's made at home, but I won't go out of my way to order any.?

    The evening sees Parsi families stepping out, dressed in their finery for the occasion to greet friends and relatives. A unique part of the celebration includes attending numerous Parsi plays that are scheduled across the city on the day.

    ?Amongst the Parsi community, theatre is very big and there are some Parsi groups that conduct plays specifically for the New Year. It is like a ritual for us to go out in the evening to watch these plays. We have been following this in our family for forever now,? shares Balsara, adding that NCPA and Rangsharda are popular venues for catching such plays

    Parsis are known for their incredible sense of humour. Thus, instead of enacting mythological or religious excerpts on stage, they prefer an out an out comedy session on New Year?s day. ?Life is full of worries and tension so the thought for a Parsi New Year is: ?Let?s have a good laugh together?,? shares celebrated Parsi theater personality Sam R Kerawalla, who is presenting the Parsi gujarati comedy ?Tirangi Tehmul? this year at NCPA in Mumbai. ?The trend was first started by the famous Parsi playwright Adi Pherozeshah Marzban, who wrote all the plays that you see us enacting these days,? he explains.

    In accordance with the trend, Centre Stage Productions too is showcasing their comic play at Rangsharda on Parsi New Year. ?Last year was our Silver Jubilee in performing plays on New Year?s day. Judging by the almost 90 per cent turn out each year, one can see how much us Parsis like theatre and humour. I hope we keep our love for the art alive in the years to come as well,? signs off theatre artist and drama producer Roshan Tirandaz.

     

    indiantelevision.com Team
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  • Fundas for a stress free exec lifestyle

    Submitted by ITV Production on Aug 14

     By Papri Das

    In today's fast-paced world filled with increasing demands and responsibilities, it's important to manage your stress level. Some people cope with stress by overeating or eating unhealthy food, smoking, drinking and other activities that raise the risk for high blood pressure, thereby becoming counter productive. On the other hand, there are many who prefer a quick weekend getaway or lounging back to read their favourite book.

    Understanding the gravity of the situation, Indiantelevision.com's Exec Life caught up with several executives to find out how they manage stress, keep high blood pressure at bay, and unwind their otherwise knotted lives.

    "Television is as stressful as any other profession really," declared Reliance Broadcast Network CEO Tarun Katial in an earlier interview with Exec Lifestyle when we asked him for his formula for staying stress free. "And what keeps me going through the day is that I take a very detached attitude towards life in general."

    He further reveals, "I did a course in Vipassana, an ancient form of meditation a few years ago which sort of transformed my life in very many ways. Now, I not only practice it everyday but recommend it to many people within the television industry."

    Inner peace isn?t the only thing executives vie for; after all a healthy mind resides within a healthy body. Thus Madison World executive director Lara Balsara prefers the ancient art of yoga to keep both her mind and body fit. ?It started with me attending a Iyengar yoga class in the colony I lived in before marriage. I found myself feeling good every time I practiced and so I started attending more regularly,? says the young executive, confessing that she hasn?t been as regular as she used to be. ?It helps you become flexible and improves your strength, apart from  keeping your blood pressure in check.?

    Contrary to popular belief, relaxation is not just about meditating or doing something peaceful. Former HBO managing director Monica Tata believes in living life on the edge. A self-acclaimed adrenalin junkie, Tata?s idea of relaxation is to go on roller coaster rides.

    ?Bungee jumping, roller coaster rides, river rafting and paragliding are some of the things I like doing. I do ride a bike. My friends and I love going for motorcycle rides from Manali to Ladakh,? she says.

    While quenching her adrenalin rush does it for Tata, Insync channel CEO Ratish Tagde harbours a passion for music. He is also an acclaimed violinist and claims music to be everything in his life. He says, ?It is music that is driving me, be it setting up the channel or any other work. If and when I get time, I am with my violin. Apart from that, I spend time with my family.?

    On an average day Leo Burnett India CCO Rajdeepak Das manages his stress levels with his caffeine fix. ?I hang around a lot at coffee shops. It not only caters to my love for coffee, I also get to talk to  a number of strangers and that lifts up my mood,? says the ad man. But there are days when even coffee can?t salvage him. ?On my worst days, when nothing else works I turn to my wife. A good hearty talk with her calms me down and I quickly get over my stress and blues.?

    Film critic and author Anupama Chopra loves to spend time with her children when she is not writing or reviewing films. Apart from that, she is also a self-confessed foodie. ?I love food and I love to eat. I love to go out and try different kinds of food though I am a vegetarian. I love Thai and Japanese food, as well as some Indian food,? she says.

    Like Chopra, Sideways co-founder Abhijit Avasthi believes that kids are the best stress busters. ?They can be annoying as hell, no doubt about that, but they can de-stress you in 10 seconds,? jokes Avasthi, who is a doting father of two boys. While he asserts that nothing matches the time he spends with his boys, Avasthi also enjoys going on walks amidst greenery to unwind and relax.

    Motorsport, spoiling oneself in a luxurious spa with a herbal massage, having a drink with close buddies or spending quality time with kids and family and of course yoga --  methods of de-stressing are countless. What matters is being aware of your increasing stress and blood pressure levels with routine check ups, and countering them with a healthy lifestyle.

    On that note, Exec Life wishes you a  stress free weekend!

    indiantelevision.com Team
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  • Monica Tata quits HBO India

    MUMBAI: HBO India managing director Monica Tata has decided to move on after a two year stint with the network.

  • Life Mantra

    Submitted by ITV Production on Apr 30

    Success has a different meaning for every individual, and every successful person has a different value system that has helped them reach where they are. While some believe in their own will power to plough through any challenge others stress on having a positive outlook in life and learning from mistakes. Check out these established executives share their life?s mantra with Exec Life.

    indiantelevision.com Team
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