Mumbai: JWT Mindset, the recently acquired agency by JWT India in Hyderabad, completely swept the Adex Awards 2011 last week, winning 18 Gold, 8 silver and the ?Agency of the Year? award, taking the awards tally to a whopping 27. This also includes the Best Integrated Campaign, Best Copywriter, Best Art Director, Best Photography and the Best Illustration. The awards were won for the agency?s clients? including Oakridge International School and Botanika.

The Adex Awards are given to Hyderabad based advertising agencies for their professional excellence. The award function this year was judged by highly respected advertising professionals from Mumbai, Bengaluru and Chennai. These included ad guru Mohammad Khan, Founder, Enterprise Advertising, K.V. Sridhar, National Creative Director, Leo Burnett and R. Sridhar, Brand Comm. Speaking of the judging process, Mohammad Khan said, "The judges used the same criteria for judging as they would for any other award, whether national or international, and the objective was to raise the bar for advertising in Hyderabad."

Santha John, Managing Director, JWT Mindset, said "Our goal is to help create powerful and successful brands for our clients, and it is gratifying on occasions like these to see our work being recognized by our peers for its professional excellence. JWT is known for its strategic and creative skills in brand building, both nationally and internationally, and it is our responsibility to ensure that our work in Hyderabad lives up to the standards of the rest of the company. We aim to make sure that next year we will make as impressive a showing as we did this year."

"We are indeed proud of our Hyderabad office. It has a team of some of the finest advertising and communication professionals anywhere in India, and they are well poised to contribute significantly and grow the client?s business. This acquisition was strategic as not only did we expand our geographic reach, we are able to offer to our clients a full service offer in Hyderabad with original work developed for the Andhra Pradesh market.? said Colvyn Harris, CEO, JWT India.