Brands
Metro Brand Davinchi announces its collaboration with Desi Hangover
Mumbai: Davinchi, from the house of Metro Brands Ltd, is proud to announce its collaboration with Desi Hangover, a renowned Indian footwear label. This collaboration aims to preserve and promote the age-old tradition of handmade shoes for men and support the forgotten cobbler community of Kolhapur.
Desi Hangover specialises in using ethically procured, up-cycled leather to create comfortable and stylish handmade shoes, aligning with Metro Brands’ commitment to sustainable fashion. Through this partnership, both brands will work towards responsible and ethical practices while creating innovative, future-forward, and stylish men’s footwear collections.
“We are excited to partner with Desi Hangover, a brand that shares our passion for preserving the intricate craftsmanship of hand-making high-quality shoes,” said Metro Brands Ltd Sr VP Deepika Deepti. “With this collaboration, we aim to ensure that the ancient art and skill of handmade shoes do not become extinct in this machine-led world. The resulting line of eco-friendly, exquisitely crafted footwear for men will look great and promote ethical and sustainable fashion.”
Desi Hangover is equally enthusiastic about this partnership. “As a brand, we are passionate about being Indian and empowering local communities to keep the art, skill, and knowledge of hand-making shoes passed down through generations,” said Desi Hangover founder Abha Agrawal. “We are delighted to partner with Metro Brands Ltd and share our common passion to create something truly special and unique, without compromising on quality. We look forward to a long and fruitful association,” added Abha.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
