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McDowell launches Australian ready-to-drink Cruiser

NEW DELHI: Beverage alcohol manufacturer and marketer McDowell & Company Limited today announced a strategic alliance with Australia's Independent Liquor for the ready-to-drink (RTD) market in India.

McDowell’s golf tourney in Bangalore next month

BANGALORE: McDowell’s Signature from the UB Group Spirits Division has announced the upcoming celebrity golf tournament in the garden city on 14 September.

MAM Marketing MAM
UB group's Mcdowell's No 1 to bank on entertainment

MUMBAI: With limited advertising options at their disposal, liquor brands are examining all the possible opportunities to piggy-back on cross-marketing tie-ups.

MAM Marketing MAM
McDowell's No. 1 launches special limited edition cricket pack

Cashing in on World Cup cricket mania, McDowell & Co has announced the launch of the Special Edition Cricket World Cup pack for its flagship brand McDowell's No.1 Whisky.

MAM Marketing MAM
I&B issues fresh notices to 4 channels over surrogate liquor, cigarette ads

The I&B Ministry, which recently sent showcause notices to four television channels for carrying surrogate advertisements for two liquor brands, last week sent a fresh batch of letters to them. Notices were sent to Zee, Aaj Tak, Sony and Star to stop showing surrogate liquor and tobacco ads,...

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