• Zee Caf? to launch Outsourced on 19 Jan

    Submitted by ITV Production on Jan 17
    indiantelevision.com Team

    Mumbai: English general entertainment channel Zee Caf? is gearing up to launch Outsourced on 19 January.

    The comedy based show will air Monday-Friday at 11 pm.

    Zee Caf?, which focuses on sourcing the international content to the young, urban Indian palate, showcases programmes ranging from popular sitcoms to reality series and live concerts to stand-up comedy acts. With the new show, Zee Cafe aims to bring American television for Indian audience.

    The show revolves around US-based Western Novelty that decides to outsource its personnel to India and as a result a large number of employees are let go. When the call center Todd manages in Seattle is outsourced to India, Todd travels there to train his replacement. A lone American is supposed to manage the call center and must explain American popular culture to his employees. Todd Anderson is instructed to travel to Gharapuri to train Purohit to replace him. He travels there via Mumbai, and finds his name comically mispronounced as ?Toad?. He finds that he must sensitise himself to the Indian culture before he could even think of Americanising Purohit and his subordinates. Housed in a new building that looks like an above-ground bunker, the call center is staffed by willing novices whom Todd trains to sound American.

    With the assistance of the new assistant manager, Asha Bhatwadekar, he sets about learning about gods and deities worshipped in India, reveling in Holi festivities, common lingo, the importance of cows, and eating at Mc Donnald?s. And he soon finds that a new ?India? has been discovered for outsourcing and what is meant by ?Holiday in Goa?.

    The show got nominated for People?s choice Award 2011 for favorite New TV comedy, Best Performance - Comedy and for People?s Choice Awards 2011 for NAMIC.

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    Zee Caf
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