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PepsiCo spends 15- 20% of its marketing budget on digital: D. Shivakumar

Emphasizing on the importance of the digital medium, PepsiCo India chairman and CEO D. Shivkumar said that 15 per cent to 20 per cent of all marketing spends of PepsiCo are on digital. He also added that RS 35 lakhs per month should be the bare minimum digital spend by a Pepsi brand while...

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Marketers should see consumers as ‘persons’: Naouri

VARCA, GOA: The era calls for the death of intrusive brands. The need of the hour is ‘blends‘ – brands that blend into people‘s lives, experiences and across regions, said Publicis Groupe COO Jean-Yves Naouri.

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