Manav Dhanda

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SAB realigns Dhanda's position as TV Vision CEO

Sri Adhikari Brothers (SAB group) has realigned the position of Manav Dhanda as the CEO of company's broadcasting business arm -- TV Vision Ltd.

Television TV Channels People
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Mastiii claims to give better cost vs RoI for advertisers

Mastiii has emerged as the topper in BARC week 24 and 25. Now, it is taking forth to advertisers its viewership strength claimed to be 238 million with Mastiii super prime time.' This move claims to bring a more Cost vs ROI-conscious approach for advertisers.

Television TV Channels GECs
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Mastiii proposes 30-45% hike in ad rates following better reach

MUMBAI: Music and youth channel Mastiii claims to have retained its dominance in the music & youth arena for over two years. With a reported reach of 136 million and 30 GRP in the genre, Mastiii recently announced a 30 to 45 per cent hike in advertising rates.

MAM Marketing MAM
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SAB's Happii-Fi launches series starring Nirahua

MUMBAI: Sri Adhikari Brothers' digital initiative Happii-Fi has launched a web-series. Titled Peepal Ka Pedh Party (PPP), the show features the famous Bhojpuri superstar Dinesh Lal Yadav (Nirahua), who plays the protagonist as referred to Jan Manas. It also stars other celebrities like Dadhi Pandey...

Television TV Channels GECs
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SAB's Happii-Fi to target multiple genres, gets 3m views online

MUMBAI: SAB Group?s digital initiative Happii-Fi has set the pace to become a front-runner in the original digital content game. With the digital audience in India growing rapidly SAB Group plans to aggressively expand Happii-Fi by coming up with comedy content in multiple genres like talk shows,...

Television TV Channels GECs

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