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Lodestar UM bags Duroflex media mandate

Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand Duroflex. The account will be serviced out of the agency’s Bangalore office.

MAM Media and Advertising Account
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Lodestar UM introduces Tata Hexa with carpool karaoke

Introducing Tata Motors’ flagship brand Hexa, Lodestar UM, part of media agency conglomerate IPG Mediabrands, has created India’s first carpool karaoke with the star cast of the upcoming Bollywood blockbuster Rock on 2.

MAM Media and Advertising Ad Campaigns
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Mona Jain quits Vivaki Exchange

MUMBAI: When Lodestar UM and Cheil won the Samsung account, no one could have guessed that it would lead to Mona Jain putting down her papers from Vivaki Exchange. The brand’s account was earlier with Starcom MediaVest Group which it lost out to the IPG Mediabrand’s agency Lodestar UM in a multi-...

Cable TV Multi System Operators
Rajit Desai joins Mindshare as partner - consulting

Mumbai: Mindshare has strengthened its consulting and analytics discipline in the west with the appointment of Rajit Desai as partner - mindshare consulting.

MAM Marketing MAM
Shashi Sinha to take charge of IPG Mediabrands India as Lynn de Souza quits

MUMBAI: A major change is taking place at IPG Mediabrands India. Shashi Sinha, the CEO of Lodestar UM, is taking charge as CEO of IPG Mediabrands India in a newly created post while Lynn D‘Souza is quitting the company to become a social entrepreneu

MAM Marketing MAM

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