Lodestar UM

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Lodestar UM wins 11 Media Abbys; HT Media takes home 6 publisher awards

Mindshare takes home 7 Media Abbys followed by Milestone Brandcom and PHD India sweeping 5 awards each. BCCL won five awards in the publisher category.

MAM Marketing MAM
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Colors to extend four weekday shows to Saturday from 1 Feb

The Hindi GEC did the same last year, relatively successfully. Will the tack prove as remunerative this year, since Star Plus is treading the same path.

Television TV Channels GECs
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Tata Motors to spend more than Rs 20 crore on Vista Tech & Nano Twist

The New Nano’s positioning is ‘Celebrate Awareness’, while the tagline for the Vista Tech is ‘Designed to Thrill’

MAM Marketing Brands
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Mona Jain quits Vivaki Exchange

MUMBAI: When Lodestar UM and Cheil won the Samsung account, no one could have guessed that it would lead to Mona Jain putting down her papers from Vivaki Exchange. The brand’s account was earlier with Starcom MediaVest Group which it lost out to the IPG Mediabrand’s agency Lodestar UM in a multi-...

Cable TV Multi System Operators
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Santa, are you listening?

Its the season to be jolly. Its that time of the year when children are told to be on their best behaviour so that Santa Claus showers them with candy, toys and gifts the night before Christmas. However, it isnt just kids who are busy making merry and wishing that the portly old man with the white...

Television TV Channels News Broadcasting

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