Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to me
KOLKATA: Industry leaders have emphasised over and over again that despite recent developments and change in consumer
KOLKATA: The debate of over-the-top (OTT) platforms versus pay TV has been centre stage in media and entertainment co
MUMBAI: The breakneck speed of OTT growth currently underway across the globe, improvements in internet speeds, and t
MUMBAI: Many media and entertainment industry professionals would have already activated their “OOO” messages, while
KOLKATA: While Netflix has been the catalyst that changed the way the world consumed linear TV, it is reportedly test
switch
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