Mumbai: FOODFOOD, India?s No.1 Food and Lifestyle channel is now focusing on strengthening its reach in International markets. It launched in Rogers Cable Network in Canada on December 2012 and increased presence there by launching in Cogeco, Telus and Bell platforms during last four months. Launch in many more international markets are in pipeline.

The channel is launched in Qatar through Asia Plus package on the QTEL QATAR Mosaic Platform and upcoming Mosaic Fibre Platform. FOODFOOD has been available in UAE through E- Vision IPTV Platform since Aug 2011.

Commenting on international plans, Sanjeev Kapoor, promoter of the channel said, ?FOODFOOD is loved by Indians and has grown in India in no time. India being known as land of spices, Indian food is liked internationally as well. Considering the demand for Indian recipes and keeping our promise to provide everything related to food, we decided to focus more on international market this year.?

In India, in addition to key MSOs across the country, the channel is available on all major DTH platforms - Videocon d2h, Airtel Digital TV and Tata Sky. It is available in both analog and digital platforms pan India. All the shows on FOODFOOD are produced and shot in scintillating high definition.

This year, FOODFOOD has also launched many new shows such as Cook Smart, Maa Ki Dal in addition to the start of new seasons of the shows Mummy Ka Magic, Health Maange More, Sanjeev Kapoor?s Kitchen etc.