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Cinema advertising to grow at 20%: Interactive Television’s Ajay Mehta

Telecom has started advertising recently on cinema on both single screens and multiplexes as it seeks to penetrate in Tier III and rural markets, like the FMCG category.

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68 per cent Indians trust brands: Havas Media Study

According to the Havas Media Group’s latest brand study LIC, Cadbury, Unilever are the top meaningful brands in India.

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Publicis wins the creative business for Ambuja Cement

Information compiled for period 27 Mar 2014 - 9 Apr 2014 by Spatial Access Private Limited, India's first Media Audit & Advisory.

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Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus’ new show is going to give viewers a respite from their taxing life with crazy jokes.

Television TV Channels GECs
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RAPP India appoints Kapil Bhatia as associate VP

MUMBAI:  RAPP India has roped in Kapil Bhatia as AVP for the agency’s growing clientele in Mumbai. Kapil joins RAPP India from Squad Digital, Nairobi, where he was general manager overseeing the operations of the agency across digital strategy, creative solutions, media planning, social media...

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