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Adidas creates shortest hashtag #III, Sharma, Rahul & Pant superheroes

MUMBAI: Adidas is all set to blow away cricket fans with the launch of its latest digital campaign titled #III, cricket’s shortest hashtag - #III, aiming to make the hashtag synonymous with cricket. Interestingly, the three “I’s” in the “#III” not only look like the three stumps of cricket but also...

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