MUMBAI: BIG MAGIC, India?s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, announces the appointment of BIG Productions as the production house for its upcoming unique game show Khullja Sim Sim. This sees the coming together of two verticals from within Reliance Broadcast Network to offer audiences with an exceptionally enjoyable television experience. The fun-filled game show, a no brainteaser but based on the intuition, luck and skill of the participants, is all set to make its debut for the region with BIG Productions? expertise and on the region?s No. 1 television Chanel BIG MAGIC.

Khulja Sim Sim, which is the Indian adaptation of the show Let?s Make a Deal, has a unique format which tugs at the inherent desire of audiences to trade and win. The format of the show, its flow, the elements that engage with audiences, the elements that prompt them to trade further, the excitement around the show and more is all being systematically put together by BIG Productions. Backed with a deep understanding of the mindset of the people, their entertainment consumption patterns and the most appropriate format that promises to appeal to the people of the heartland, BIG Productions is all set to unveil the show in its fresh avatar shortly.

BIG Productions, Reliance Broadcast?s television content production division, catering to the diverse entertainment needs of the entire Indian Television landscape, spanning fiction to non-fiction to reality and with presence in both regional and national markets is all set to ensure the show meets local responsiveness when it comes to this tent-pole show of BIG MAGIC.

With Aman Verma as the host and holding the mantle of the original host of the show in India, BIG Productions is all set to make it bigger and tailor it to make it relevant for the audiences from the Hindi heartland. With both BIG MAGIC and BIG Productions coming from the Reliance Broadcast stable, there could be no more appropriate a partner that they could seek for this key show. BIG MAGIC has acquired exclusively rights for the format from Fremantle, for the Hindi Heartland.

Backed by world class production resources, BIG Productions has created over 900 hours of television programming in a short span of time. BIG Productions has produced shows for National TV like ?Sa Re Ga Ma Lil Champs? for Zee TV, ?Badmash Company? for Colors, ?Comedy Ka Maha Muqabala? for Star Plus and many more. BIG Productions has produced shows for Regional channels like Star Pravah, ETV Gujarati, ETV Marathi, Maa TV and more. With a presence in eight different languages, BIG Production is constantly tapping new markets, and has set up special regional cells in different parts of the country to focus on locally relevant content.