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Communication more important than advertising: The Store WPP, David Roth

Local is the way forward. India is at an interesting cusp right now where we see a lot of homegrown brands stealing the thunder of MNCs. The Indian retail industry is witnessing rapid transformation with new technology driving businesses and changing shopper behaviour.

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BrandZ report 2018: All Indian brands in top 10 most valued

HDFC Bank continues to remain India’s most valued brand for the fifth consecutive year according to the recent BrandZ report by WPP and Kantar Millward Brown’s BrandZ. Interestingly, for the first time, the top 10 brands in BrandZ list were all Indian homegrown brands.

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Kantar launches Global Analytics Practice to fuel business growth

Kantar, WPP’s data investment management division, has launched a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from across the company, Kantar Analytics Practice will combine the world’s most in-depth understanding of...

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India’s online retail market to hit $100 bn by 2020: Kantar IMRB report

Kantar IMRB has launched a report on India's shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.

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81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

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