• Aaj Tak is No. 1 across all News Channels in India as per Q1, IRS 2012

    Submitted by ITV Production on Jun 22

    MUMBAI: Aaj Tak is yet again the clear number one News Channel across India as per the latest Quarter, Indian Readership Survey 2012. In fact as per the survey Aaj Tak with 59. 21 million viewers is higher than the rest of the national Hindi and English News Channels put together. With a lead of close to 50 million viewers over the nearest competitor, Aaj Tak proves that it is clearly the most preferred in India. The lead by Aaj Tak is so huge that even most of the general entertainment channels are far behind in the ranking.

    Commenting on the performance, Mr.Joy Chakraborthy, CEO, TV Today Network said, ?The IRS numbers are no surprise and they only add credence to the well known fact that Aaj Tak was number one, is number one and will be number one?. Adding on this further, Mr. Joy Chakraborthy said, ?Our leadership position is well established with the closest challenger falling miles behind. The IRS numbers re-emphasize the viewer loyalty to the high quality of our content.

    Aaj Tak, part of the TV Today Network has been setting the news agenda for the country since its inception. What makes the leadership even more unshakeable is Aaj Tak?s evolution into nation?s most trusted news channel. Its meticulousness, suitability of content and inventive presentation style combined with ?trust? have ensured its leadership position and have allowed it to rule the news space for 11 successive years.

    *(Source: IRS 2012 Q1- Individuals, All India( Urban + Rural), C&S 12+Yrs, Channels watched yesterday)

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  • Finance Minister Pranab Mukherjee honours winners of Aaj Tak Care Awards

    Submitted by ITV Production on Jun 06

    MUMBAI: Aaj Tak, India?s leading Hindi News Channel for the past 11 years, part of the TV Today Network today announced and honoured the winners of the Aaj Tak Care Awards, an award instituted to honour corporate entities who have contributed towards inclusive and sustainable development keeping in mind the society as the focal point.

    The honourable chief guest Finance Minister Mr. Pranab Mukherjee felicitated the 12 winning companies. Bollywood actor Akshay Kumar, who launched the Aaj Tak Care awards anthem, was also present at the awards ceremony.

    Aaj Tak Care Awards was given in 5 different categories: Education, Empowerment, Environment, Health and Livelihood.

    Commenting on the Aaj Tak Care Awards Joy Chakraborthy, CEO, TV Today Network said, ?The Aaj Tak care awards is an endeavour by the TV Today network to recognise and honour the real champions of corporate India who have positively impacted the society. We looked at companies who have gone beyond their corporate objectives of growth and profitability, and laid an emphasis on the improvement of the society as their larger objective.?

    He added, ?The Aaj Tak Care awards reinforces our commitment to the society and the winners have contributed to the welfare of the society as responsible corporate citizens.?

    List of Awardees of Aaj Tak Care Awards
    The Aaj Tak Care award for Education
    ? Amway India Enterprises Pvt. Ltd
    ? PVR Limited
    The Aaj Tak Care award for Environment
    ? Suzlon Energy Limited,
    ? ONGC
    ? Dabur India Ltd
    The Aaj Tak Care award for Health
    ? Eli Lilly & Company
    ? JK Lakshmi Cement Ltd and
    ? Standard Chartered.
    Aaj Tak Care award for Empowerment
    ? Gitanjali Gems
    ? Microsoft Corporation
    Aaj Tak Care award for livelihood
    ? Bharat Petroleum Corporation Limited (BPCL)
    ? First Source Solutions Ltd

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     Zee is on an upsurge, driven by its flagship Hindi general entertainment channel.

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