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Deriving further insights from TAM data after a psychographic definition

TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper - Deriving further insights from TAM data after a psychographic definition.

MAM Marketing Brands
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Have you taken my appointment yet? - A study on programme promos

TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper - Have you taken my appointment yet? - A study on programme promos.

Television TV Channels GECs
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A study to understand the low offtake of Set-Top-Boxes in Chennai

TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper - A study to understand the low offtake of Set-Top-Boxes in Chennai.

Technology Hardware Set-top Boxes
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'An increase in C&S penetration doesn't necessarily mean we need to increase sample size' : LV Krishnan - Tam India chief executive officer

The broadcast industry currency Tam ratings has been in the line of fire lately. Zee Telefilms and Sahara One have pointed fingers at the agency recently questioning its data. At the helm of the six-year-old agency TAM India is its polite yet firm CEO LV Krishnan. Confident about the agency and its...

Television TV Channels GECs

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